Description: Backroads Boss Lady by Jessi Roberts, Bret Witter Read the inspiring story of a mother of four who faced down her hard past, poverty, and self-doubt to create the life she dreamed of, including owning her own multi-million dollar business--in this book thats "filled with grit, humility, common-sense advice and entrepreneurial wisdom" (Lee Woodruff, #1 bestselling author). New Plymouth, Idaho. Population 1536. It doesnt look like much from Rural Route 30, but it was here, in this quiet town, that Jessi Roberts created something unexpected: the kind of life she always wanted and a multi-million dollar, for rural/by rural business empire. The business is Cheekys, which started with 6 purses and a tanning bed. Now in her book, Jessi shows how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a 1.5 million strong community. Best of all, she did it by standing tall for her values: always be kind, lift up the next gal, and treat employees and customers like family. A personal story filled with life and business tips, BACKROADS BOSS LADY is about embracing your passion even when others dont see value in it--or you--and about putting food on the table and believing in yourself. Brimming with authenticity, it gives the warts-and-all, love-it-despite-it skinny on rural life, community, and contentment without compromise. FORMAT Hardcover LANGUAGE English CONDITION Brand New Author Biography Jessi Roberts was born in West Texas. She lives in New Plymouth, Idaho, with her husband and four children. She is the founder of Cheekys, one of the few nationally recognized brands that celebrates rural life, country attitude, and family values. Review "Take it from someone who has advised dozens of business owners: Backroads Boss Lady is groundbreaking. Jessi Roberts breaks the mold of what a conventional entrepreneur looks like and shatters every ceiling. This is more than a business book; its about family, parenting, friendship, community and living your best life with integrity." --Fran Hauser, startupinvestor; former President, Digital at Time Inc.; author of TheMyth of the Nice GirlBackroads Boss Lady isnt a business book. Its real life, real emotion, and real inspiration for all women. Jessi Roberts proves once again that success isnt about money, its about honesty, friendship, hard work, loyalty, and loving where you live, even when-or maybe especially when-times are hard. Those are lessons all of us can use every day."--Vicki Myron, #1 New YorkTimes bestselling author of Dewey"Cheekys, which has a warehouse and office in New Plymouth and a retail outlet in nearby Fruitland, is perhaps the hottest thing going in this region of tiny towns and farms near the Oregon border...Now women around the world wear across their chests the companys arch-yet-proud slogans."--Inc.com, "How This Former Outback Steakhouse Waitress Built a $2.8 Million Retail Brand""Jessis story teaches us never to give up on our dreams. Filled with both inspiration and action, this book will get you back on the path to manifesting your greatest vision, in business and beyond."--Mike Michalowicz, author of Profit First"With grit, humility, common sense advice and entrepreneurial wisdom, BACKROADS BOSS LADY serves up a manifesto on how to do everything from overcome haters to persevere in business. If you hit a period where you cant go another step, this book will make you feel like running a mile." --Lee Woodruff, #1 New York Times bestselling author Review Quote "With grit, humility, common sense advice and entrepreneurial wisdom, BACKROADS BOSS LADY serves up a manifesto on how to do everything from overcome haters to persevere in business. If you hit a period where you cant go another step, this book will make you feel like running a mile." -- Lee Woodruff, #1 New York Times bestselling author Description for Library A young mother with four children and a troubled past living in little New Plymouth, ID, Roberts managed to build a multi-million-dollar business empire called Cheekys that sells clothing with a rural touch. Here she tells her story while sharing business tips and explaining that helping others is the way to go. Details ISBN1538745739 Author Bret Witter Pages 304 Publisher Grand Central Publishing Language English Year 2019 ISBN-10 1538745739 ISBN-13 9781538745731 Format Hardcover Publication Date 2019-03-05 Short Title Backroads Boss Lady Subtitle Happiness Aint a Side Hustle--Straight Talk on Creating the Life You Deserve Imprint Grand Central Publishing Country of Publication United States Illustrations Illustrations, unspecified AU Release Date 2019-03-05 NZ Release Date 2019-03-05 US Release Date 2019-03-05 UK Release Date 2019-03-05 DEWEY B Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:137597641;
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Format: Hardcover
Language: English
ISBN-13: 9781538745731
Author: Jessi Roberts, Bret Witter
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Book Title: Backroads Boss Lady