Description: Atari Design : Impressions on Coin-Operated Video Game Machines, Paperback by Guins, Raiford, ISBN 1474284558, ISBN-13 9781474284554, Like New Used, Free shipping in the US "Drawing from deep archival research and extensive interviews, Atari Design is a rich, historical study of how Atari's industrial and graphic designers contributed to the development of the coin-op cabinet. Innovative game design played a key role in thegrowth of Atari - from Pong to Asteroids and beyond - but fun, challenging and exciting game play was not unique to the famous Silicon Valley company. What set it apart from its competitors was innovation in cabinet design. Atari did not just make games,it designed products for environments. With "tasteful packaging", Atari exceeded traditional locations like bars, amusement parks and arcades, developing the look and feel of their game cabinets for new locations such as fast food restaurants, departmentstores, country clubs, university unions, and airports, making game-play a ubiquitous social and cultural experience. By actively shaping the interaction between user and machine, overcoming styling limitations and generating a distinct corporate identity, Atari designed products that impacted the everyday visual and material culture of the late 20th century. Design was never an afterthought at Atari"--
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Book Title: Atari Design : Impressions on Coin-Operated Video Game Machines
Number of Pages: 280 Pages
Publication Name: Atari Design : Impressions on Coin-Operated Video Game Machines
Language: English
Publisher: Bloomsbury Publishing
Item Height: 0.5 in
Subject: History & Criticism, General, Graphic Arts / General
Publication Year: 2020
Item Weight: 22.5 Oz
Type: Textbook
Author: Raiford Guins
Subject Area: Design, Sports & Recreation
Item Length: 9.8 in
Series: Cultural Histories of Design Ser.
Item Width: 7.4 in
Format: Trade Paperback
