Description: Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers by Philip Kotler, Hermanwan Kartajaya, Den Huan Hooi Todays dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Todays dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the worlds biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asias best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape. Details ISBN9813275995 Author Den Huan Hooi Publisher World Scientific Publishing Co Pte Ltd ISBN-10 9813275995 ISBN-13 9789813275997 Format Paperback Imprint World Scientific Publishing Co Pte Ltd Place of Publication Singapore Country of Publication Singapore Affiliation Ntu, Spore DEWEY 337.5 Pages 344 Year 2019 Publication Date 2019-05-10 Short Title Asian Competitors Case Book Language English Subtitle Marketing for Competitiveness in the Age of Digital Consumers UK Release Date 2019-05-10 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:126694568;
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ISBN-13: 9789813275997
Book Title: Asian Competitors: Marketing For Competitiveness In The Age Of Di
Publisher: World Scientific Publishing Co Pte Ltd
Publication Year: 2019
Subject: Economics, Management
Number of Pages: 344 Pages
Language: English
Publication Name: Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers
Type: Textbook
Author: Philip Kotler, Hermanwan Kartajaya, Den Huan Hooi
Format: Paperback
