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Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers

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Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers

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Publisher: World Industries Scientific Publishing Co Pte LTD

Publication Year: 2018

Book Title: Asian Competitors Case Book : Marketing for Competitiveness in the Age of Digital Consumers

Topic: E-Commerce / Internet Marketing, Economic Conditions

Number of Pages: Xvi, 328 Pages

Language: English

Illustrator: Yes

Genre: Business & Economics

Item Weight: 0 Oz

Author: Philip. Kotler, Den Huan Hooi, Hermawan Kartajaya

Format: Hardcover

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