Description: Asian Competitors Cas : Marketing for Competitiveness in the Age of Consumers, Hardcover by Kartajaya, Hermanwan; Kotler, Philip; Huan, Hooi Den, ISBN 9813275464, ISBN-13 9789813275461, Like New Used, Free P&P in the UK Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the revolution. This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in ASEAN regions to North-east Asia, including Mongolia and SAARC. The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of ization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, thess provide a comprehensive picture of the changing Asian marketing landscape.
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Book Title: Asian Competitors Case Book : Marketing for Competitiveness in th
Publisher: World Industries Scientific Publishing Co Pte LTD
Subject: Economics, Management
Publication Year: 2019
Number of Pages: 344 Pages
Publication Name: Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers
Language: English
Type: Textbook
Author: Philip Kotler, Hermanwan Kartajaya, Den Huan Hooi
Format: Hardcover
