Description: Art of Asking Questions : Studies in Public Opinion, Hardcover by Payne, Stanley Le Baron, ISBN 0691643067, ISBN-13 9780691643069, Like New Used, Free shipping in the US
While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Paynes shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the pollers questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results.
Originally published in 1951.
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Book Title: Art of Asking Questions : Studies in Public Opinion
Number of Pages: 266 Pages
Publication Name: Art of Asking Questions : Studies in Public Opinion, 3
Language: English
Publisher: Princeton University Press
Item Height: 0.8 in
Publication Year: 2016
Subject: Communication Studies, General
Type: Textbook
Item Weight: 24 Oz
Item Length: 10 in
Subject Area: Language Arts & Disciplines, Social Science
Author: Stanley LeBaron Payne
Series: Princeton Legacy Library
Item Width: 7.4 in
Format: Hardcover
