Description: Further DetailsTitle: Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)Condition: NewEAN: 9781785602177ISBN: 9781785602177Publisher: Emerald Group Publishing LimitedFormat: HardbackRelease Date: 01/08/2016Description: Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues.Language: EnglishCountry/Region of Manufacture: GBItem Height: 229mmItem Length: 152mmItem Width: 25mmContributor: Suresh C. Sood (Edited by), Arch G. Woodside (Edited by)Genre: Business & FinanceBook Series: Advances in Culture, Tourism and Hospitality ResearchTopic: Society & Culture, Social SciencesItem Weight: 722gAuthor: Arch G. WoodsideRelease Year: 2016 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Storytelling-Case Archetype Decoding and Assignment Manual (SCADA
Title: Storytelling-Case Archetype Decoding and Assignment Manual (SCADA
EAN: 9781785602177
ISBN: 9781785602177
Release Date: 01/08/2016
Release Year: 2016
Country/Region of Manufacture: GB
Contributor: Arch G. Woodside (Edited by)
Genre: Business & Finance
Topic: Social Sciences
Number of Pages: 392 Pages
Publication Name: Storytelling-Case Archetype Decoding and Assignment Manual (Scadam)
Language: English
Publisher: Emerald Publishing The Limited
Subject: Consumer Behavior, Industries / Hospitality, Travel & Tourism
Item Height: 1 in
Publication Year: 2016
Item Weight: 25.5 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9 in
Author: Suresh C. Sood
Item Width: 6 in
Series: Advances in Culture, Tourism and Hospitality Research Ser.
Format: Hardcover
