Applying Qualitative Methods to Marketing Management Research by R. Buber (Engli

Description: Applying Qualitative Methods to Marketing Management Research by R. Buber, J. Gadner, L. Richards Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analysing data with qualitative tools, and it describes the generation of results. Publisher Description Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analysing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management should find useful material on research methods and case study research. Author Biography RENATE BUBER is Assistant Professor in Marketing at the University of Economics and Business Administration, Vienna. She has been Visiting Professor at the Institute for Institutional Studies at Rhamkhamhaeng University, Bangkok, Thailand. She currently heads a two-year research project on consumer behaviour. - JOHANNES GADNER is a researcher at and secretary of the Institute of Knowledge Organization, Vienna, where his main research interests include knowledge organisation, cognitive science, epistemology and hermeneutics. - LYN RICHARDS is Director of Research Services at QSR International, Melbourne, Australia. She is the author of a number of books and has taught qualitative methods and qualitative software to thousands of researchers all over the world. Details ISBN 1403916608 ISBN-13 9781403916600 Title Applying Qualitative Methods to Marketing Management Research Author R. Buber, J. Gadner, L. Richards Format Hardcover Year 2003 Pages 292 Edition 2003rd Publisher Palgrave USA GE_Item_ID:137757560; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 125.44 USD

Location: Fairfield, Ohio

End Time: 2024-12-19T03:25:25.000Z

Shipping Cost: 0 USD