Annmarie Hanlon The SAGE Handbook of Social Media Marketi (Hardback) (UK IMPORT)

Description: Further DetailsTitle: The SAGE Handbook of Social Media MarketingCondition: NewISBN-10: 1529743788EAN: 9781529743784ISBN: 9781529743784Publisher: Sage Publications LtdFormat: HardbackRelease Date: 06/27/2022Description: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media Language: EnglishCountry/Region of Manufacture: GBItem Height: 246mmItem Length: 184mmItem Weight: 1110gContributor: Annmarie Hanlon (Edited by), Tracy L. Tuten (Edited by)Genre: Language & ReferenceTopic: Business & FinanceType: EducationAuthor: Annmarie HanlonRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

Price: 206.34 USD

Location: GU14 0GT

End Time: 2025-01-26T23:25:42.000Z

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