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Anna Marrucci Ri Successful Digital Transformation Initia (Hardback) (UK IMPORT)

Description: Further DetailsTitle: Successful Digital Transformation Initiatives in SMEsCondition: NewSubtitle: A Relational Goods PerspectiveEAN: 9783031364648ISBN: 9783031364648Edition: 1st ed. 2023Publisher: Palgrave MacmillanFormat: HardbackRelease Date: 07/23/2023Description: While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. To do so, this book considers Relational Goods, the intersubjective and reflexive relationships existing between employees, within the DOI framework to evaluate how they influence digital transformation success alongside innovation traits, time and communication channels.The focus for this book is SMEs, as these businesses experience greater difficulties than their larger counterparts in keeping up with the digital revolution. The authors develop the Relational Goods model to a refined DOI framework including the role of relationship and managerial support in the adoption of technologies that may transform the business. It will be of great interest to scholars and students of management, digital transformation and SMEs, as well as HRM professionals. Language: EnglishCountry/Region of Manufacture: CHItem Height: 210mmItem Length: 148mmAuthor: Anna Marrucci, Riccardo RialtiGenre: Business & FinanceTopic: Computing & InternetRelease Year: 2023 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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Anna Marrucci Ri Successful Digital Transformation Initia (Hardback) (UK IMPORT)

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Publication Name: Successful Digital Transformation Initiatives in SMEs

Title: Successful Digital Transformation Initiatives in SMEs

Subtitle: A Relational Goods Perspective

EAN: 9783031364648

ISBN: 9783031364648

Edition: 1st ed. 2023

Release Date: 07/23/2023

Release Year: 2023

Country/Region of Manufacture: CH

Item Height: 210mm

Book Title: Successful Digital Transformation Initiatives in Smes : a Relational Goods Perspective

Number of Pages: Xi, 86 Pages

Language: English

Publisher: Springer International Publishing A&G

Topic: Management Information Systems, Information Management, Economics / General, E-Commerce / General (See Also Computers / Electronic Commerce)

Publication Year: 2023

Illustrator: Yes

Genre: Computers, Business & Economics

Item Weight: 9.7 Oz

Item Length: 8.3 in

Author: Anna Marrucci, Riccardo Rialti

Item Width: 5.8 in

Format: Hardcover

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Anna Marrucci Ri Successful Digital Transformation Initia (Hardback) (UK IMPORT)
Anna Marrucci Ri Successful Digital Transformation Initia (Hardback) (UK IMPORT)

$64.50

View Details