Description: Angewandte Marketinganalyse : Praxisbezogene Konzepte Und Methoden Zur Betrieblichen Entscheidungsunterstützung, Paperback by Grunwald, Guido; Hempelmann, Bernd, ISBN 3110371723, ISBN-13 9783110371727, Brand New, Free shipping in the US This textbook concisely imparts the full range of analytic concepts and methods needed to optimally support operational marketing decisions. With a practical orientation, it elucidates how to conduct and evaluate marketing analyses, as well as how to apply their findings. Designed for students and practitioners, it is also suitable for self-study.
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Book Title: Angewandte Marketinganalyse : Praxisbezogene Konzepte Und Methode
Number of Pages: 448 Pages
Language: German
Publication Name: Angewandte Marketinganalyse : Praxisbezogene Konzepte und Methoden Zur Betrieblichen Entscheidungsunterstützung
Publisher: DE Gruyter Gmbh, Walter
Publication Year: 2016
Subject: Marketing / General
Item Weight: 27.2 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Bernd Hempelmann, Guido Grunwald
Item Length: 9.4 in
Item Width: 6.7 in
Series: De Gruyter Studium Ser.
Format: Trade Paperback
