Description: Further DetailsTitle: Digital Media InfluenceCondition: NewEAN: 9781526499226ISBN: 9781526499226Publisher: Sage Publications LtdFormat: HardbackRelease Date: 03/30/2020Item Height: 210mmItem Length: 148mmItem Weight: 320gAuthor: Andy RuddockLanguage: EnglishSubtitle: A Cultivation ApproachISBN-10: 1526499223Description: Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies. Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century. It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences. In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues. Country/Region of Manufacture: GBBook Series: Sage SwiftsGenre: Society & CultureTopic: Language & ReferenceType: TextbookRelease Year: 2020 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Digital Media Influence
Title: Digital Media Influence
EAN: 9781526499226
ISBN: 9781526499226
Release Date: 03/30/2020
Release Year: 2020
Item Height: 210mm
Subtitle: A Cultivation Approach
ISBN-10: 1526499223
Country/Region of Manufacture: GB
Genre: Society & Culture
Topic: Language & Reference
Number of Pages: 152 Pages
Language: English
Publication Name: Digital Media Influence : a Cultivation Approach
Publisher: SAGE Publications, The Limited
Subject: Communication Studies, General
Publication Year: 2020
Type: Not Available
Item Weight: 11.9 Oz
Item Length: 8 in
Subject Area: Référence, Language Arts & Disciplines
Author: Andy Ruddock
Item Width: 5 in
Series: Sage Swifts Ser.
Format: Book, Other
