...And the Clients Went Wild!, Revised and Updated: How Savvy Professionals Win

Description: ...And the Clients Went Wild!, Revised and Updated by Maribeth Kuzmeski Combine social media with traditional marketing techniques for solid results! * Explains how companies can drive their sales and make their marketing more effective by combining traditional marketing techniques with new methods such as social media. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesnt mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Find real-life examples of success from some of todays best businessesShows how to integrate and benefit from both traditional and new marketing methodsUses the proven business growth strategy Red Zone Marketing® as a central conceptAuthor has proven the concepts successful in her work for numerous major clients Dont throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild! Back Cover Praise for ... AND THE CLIENTS WENT WILD! "My firm works with hundreds of high-level leaders in the healthcare industry. And Ive discovered that the best way to influence busy people is to craft clear, targeted, cut-to-the-chase messages and repeat them again and again in various ways. Maribeth Kuzmeski has this formula down pat. Whether youre seeking to grow a company or to deepen and strengthen relationships with existing clients, her book is a must-read." -- Quint Studer, CEO and founder of Studer Group, bestselling author of Results That Last "The best hands-on book on contemporary marketing Ive seen. Highly recommended!" -- Alexander Hiam, author of Marketing For Dummies Flap Praise for ... AND THE CLIENTS WENT WILD! "My firm works with hundreds of high-level leaders in the healthcare industry. And Ive discovered that the best way to influence busy people is to craft clear, targeted, cut-to-the-chase messages and repeat them again and again in various ways. Maribeth Kuzmeski has this formula down pat. Whether youre seeking to grow a company or to deepen and strengthen relationships with existing clients, her book is a must-read." -- Quint Studer, CEO and founder of Studer Group, bestselling author of Results That Last "The best hands-on book on contemporary marketing Ive seen. Highly recommended!" -- Alexander Hiam, author of Marketing For Dummies Author Biography MARIBETH KUZMESKI, MBA, is the founder of Red Zone Marketing, Inc., which consults to Fortune 500 firms on strategic marketing planning and business growth. A frequent national media contributor and international speaker, Maribeth shares her research and case studies on what is working today in sales and marketing. She has a degree in journalism from Syracuse University and an MBA from The George Washington University. Maribeth lives in the Chicago, Illinois, area with her husband and two teenagers. Table of Contents Acknowledgments xi Introduction xiii CHAPTER 1 Executive Summary: The Five Core Principles for Turning Clients and Prospects into Raving Fans 1 PART I The Principles 5 CHAPTER 2 First Principle: What Are You Doing that No One Else Is Doing?: Build Client Delight Through Your Differentiation 7 CHAPTER 3 Second Principle: Focus Your Marketing on Benefits, Results, and a Call to Action: Whats Really in It for Them 18 CHAPTER 4 Third Principle: Go Viral!: Create Memorable Impactful Messaging Worthy of a Pass-Along 27 CHAPTER 5 Fourth Principle: Leverage Your Business Network for Incremental Growth: Find and Cultivate Centers of Influence to Move Your Message Fast 37 CHAPTER 6 Fifth Principle: The Critical Importance of Execution in Your Game Plan: Good Execution Is Better than Good Strategy 53 PART II The Playbook: Online and Traditional Marketing Techniques 61 CHAPTER 7 Create a Playbook that Fits Your Business and Your Personality: Design Your Own Marketing Action Plan 63 CHAPTER 8 Build a Brand Identity on a Shoestring Budget: Spending Time Effectively Can Be Worth More Than Money 101 CHAPTER 9 Find Your Niche: Corner the Market One Segment at a Time! 113 CHAPTER 10 Techniques for Creating a Memorable Experience: Give Em Something to Talk About! 122 CHAPTER 11 Your Best Prospects Come from Referrals: Scripts and Strategies for Increasing Your Introductions to Others 134 CHAPTER 12 My Web Site Is Working!: Turn a Bland Site and Your Internet Presence into a Moneymaker 147 CHAPTER 13 Social Media: Effective Strategies that Dont Consume All of Your Time 160 CHAPTER 14 Permission-Based Marketing: Strategies for Successful E-Mail and E-Newsletters 174 CHAPTER 15 Traditional Marketing Still Works: TV and Cable Advertising, Newspaper, and Other Mediums that Still Cause People to Buy 187 CHAPTER 16 Direct Mail: Simple Principles for Gaining Sales from Good Old-Fashioned Mail 196 CHAPTER 17 Events and Seminars: Creating Buzz and Sales Through Group Presentations 209 CHAPTER 18 Media Methods to Gain Celebrity Status: Take Advantage of Hot Topics, Timely Events, and Unique Twists to Attract Attention 226 CHAPTER 19 Special Tactics for Financial Advisors: Ten Specific Strategies Working Today 241 Notes 255 Index 257 Long Description Praise for AND THE CLIENTS WENT WILD! "My firm works with hundreds of high-level leaders in the healthcare industry. And Ive discovered that the best way to influence busy people is to craft clear, targeted, cut-to-the-chase messages and repeat them again and again in various ways. Maribeth Kuzmeski has this formula down pat. Whether youre seeking to grow a company or to deepen and strengthen relationships with existing clients, her book is a must-read." Quint Studer, CEO and founder of Studer Group, bestselling author of Results That Last "The best hands-on book on contemporary marketing Ive seen. Highly recommended!" Alexander Hiam, author of Marketing For Dummies "As an entrepreneur who specializes in financial services, I recommend this book to any professional who desires to attract, versus chase, quality prospects and clients. The principles that Kuzmeski talks about are timely and relevant, and her playbook provides the concepts and strategies to help you differentiate yourself in todays competitive marketplace." Lou Cassara, CLU, ChFC, CEO of The Cassara Clinic, coach and consultant, author of From Selling to Serving: The Essence of Client Creation Details ISBN1118156293 Publisher John Wiley & Sons Inc ISBN-10 1118156293 ISBN-13 9781118156292 Format Paperback Imprint John Wiley & Sons Inc Place of Publication New York Country of Publication United States DEWEY 658.8 Language English Media Book Edition Description Revised, Update Short Title AND THE CLIENTS WENT WILD REV Edition 1st Pages 288 UK Release Date 2012-01-24 AU Release Date 2011-12-27 NZ Release Date 2011-12-27 Author Maribeth Kuzmeski Year 2012 Publication Date 2012-01-24 Subtitle How Savvy Professionals Win All the Business They Want Alternative 9780470601761 Audience General US Release Date 2012-01-24 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 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