Description: Analyzing Political Communication With Trace Data : The Role of Twitter Messages in Social Science Research, Paperback by Jungherr, Andreas, ISBN 3319368745, ISBN-13 9783319368740, Brand New, Free shipping in the US This book offers a framework for the analysis of political communication in election campaigns based on trace data that documents political behavior, interests and opinions. The author investigates the data-generating processes leading users to interact with services in politically relevant contexts. These interactions produce traces, which in turn can be analyzed to draw inferences on political events or the phenomena that give rise to them. Various factors mediate the image of political reality emerging from trace data, such as the users of services’ political interests, attitudes or attention to politics. In order to arrive at valid inferences about the political reality on the basis of trace data, these mediating factors have to be accounted for. The author presents this interpretative framework in a detailed analysis of Twitter messages referring to politics in the context of the 2009 federal elections in Germany. This book will appeal to scholars interested in the field of political communication, as well as practitioners active in the political arena.
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Book Title: Analyzing Political Communication with Digital Trace Data : The Role of Twitter Messages in Social Science Research
Number of Pages: Xxi, 220 Pages
Language: English
Publisher: Springer International Publishing A&G
Publication Year: 2016
Topic: Political Process / General, Web / Social Media, Media Studies, General, Enterprise Applications / General
Item Height: 0.5 in
Illustrator: Yes
Genre: Computers, Political Science, Social Science
Item Weight: 132.3 Oz
Author: Andreas Jungherr
Item Length: 9.2 in
Book Series: Contributions to Political Science Ser.
Item Width: 6.1 in
Format: Trade Paperback
