American Business Since 1920: How It Worked by William R. Childs (English) Paper

Description: American Business Since 1920 by William R. Childs, Thomas K. McCraw Revised edition of American business since 1920, c2009. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Tells the story of how Americas biggest companies began, operated, and prospered post-World War I This book takes the vantage point of people working within companies as they responded to constant change created by consumers and technology. It focuses on the entrepreneur, the firm, and the industry, by showing—from the inside—how businesses operated after 1920, while offering a good deal of Modern American social and cultural history. The case studies and contextual chapters provide an in-depth understanding of the evolution of American management over nearly 100 years. American Business Since 1920: How It Worked presents historical struggles with decision making and the trend towards relative decentralization through stories of extraordinarily capable entrepreneurs and the organizations they led. It covers: Henry Ford and his competitor Alfred Sloan at General Motors during the 1920s; Neil McElroy at Procter & Gamble in the 1930s; Ferdinand Eberstadt at the governments Controlled Materials Plan during World War II; David Sarnoff at RCA in the 1950s and 1960s; and Ray Kroc and his McDonalds franchises in the late twentieth century and early twenty-first; and more. It also delves into such modern success stories as Amazon.com, eBay, and Google. Provides deep analysis of some of the most successful companies of the 20th centuryContains topical chapters covering titans of the 2000sPart of Wiley-Blackwells highly praised American History Series American Business Since 1920: How It Worked is designed for use in both basic and advanced courses in American history, at the undergraduate and graduate levels. Back Cover Did You Know? This book is available as a Wiley E-Text. The Wiley E-Text is a complete digital version of the text that makes time spent studying more efficient. Course materials can be accessed on a desktop, laptop, or mobile device--so that learning can take place anytime, anywhere. A more affordable alternative to traditional print, the Wiley E-Text creates a flexible user experience: Access on-the-go Search across content Highlight and take notes Save money! The Wiley E-Text can be purchased in the following ways: Check with your bookstore for available e-textbook options Wiley E-Text: Powered by VitalSource Flap Did You Know? This book is available as a Wiley E-Text. The Wiley E-Text is a complete digital version of the text that makes time spent studying more efficient. Course materials can be accessed on a desktop, laptop, or mobile device--so that learning can take place anytime, anywhere. A more affordable alternative to traditional print, the Wiley E-Text creates a flexible user experience: Access on-the-go Search across content Highlight and take notes Save money! The Wiley E-Text can be purchased in the following ways: Check with your bookstore for available e-textbook options Wiley E-Text: Powered by VitalSource Author Biography Thomas K. McCraw (d. 2012) was former Professor and Isidor Straus Professor of Business History for the Harvard Business School, where he was instrumental in making Business History an important aspect of the MBA program. McCraw received a Pulitzer Prize in History in 1985 for his book, Prophets of Regulation (1984). He also served as editor of the Business History Review, as associate editor of The Encyclopedia of the United States in the Twentieth Century, and as president and trustee of the Business History Conference. He was a member of the Board of Syndics of Harvard University Press, the Council of the Massachusetts Historical Society, the advisory board of Nomura School of Advanced Management (Tokyo), and the editorial boards of Reviews in American History and Harvard Business Review. William R. Childs was former History Professor at Ohio State University. He retired from teaching in 2014. Tom McCraw was his advisor at The University of Texas at Austin in the 1970s. After McCraw left for the Harvard Business School in 1978, he remained on Childs dissertation committee and hired him as a research assistant for his book Prophets of Regulation (1984). In addition to his two books and numerous articles and book reviews, Childs was editor of Essays in Economic and Business History (1995-1998) and has served on the Board of Editors for the Business History Review and Enterprise & Society. Table of Contents Introduction 1 Past and Present 1 The Story Told Here 2 Trends 3 A Matter of Size 6 The Key Internal Problem 7 Broader Contexts 8 American Business and the World 11 The American Business Achievement 12 Chapter One: Modern Management in the 1920s: GM Defeats Ford 15 Cars, Trucks, and Freedom 15 Henry Ford, Mass Production, and Centralized Management 17 Alfred P. Sloan, Jr. and Decentralized Management 20 General Motors Versus the Ford Motor Company: The Triumph of Decentralized Management 22 Lessons Learned 26 Chapter Two: Overview: Business Welfare Capitalism, the Financial System, and the Great Depression 29 Responding to the Dark Side – Business Welfare Capitalism in the 1920s 29 Functions of Finance 31 Historical Context of American Finance to 1920 33 Wall Street and the Stock Market in the 1920s 34 The Great Depression 36 Successful Firms During the Great Depression 40 Chapter Three: Brand Management at Procter & Gamble 43 Procter & Gamble: Multiple Products and Marketing 43 Firm Culture 45 Building the Market 47 Neil McElroy and Brands 49 Doc Smelser and the Market Research Department 51 Lessons of Brands 53 Changes at P&G in the Early Twenty]first Century 55 People as Brands 56 Chapter Four: The New Deal and World War II: Regulation and Mobilization, 1933–1945 59 Franklin Roosevelt and the New Deal 60 The Extension and Decentralization of Regulation 63 The World at War 66 The Marvel of American War Production 68 The Problem of Mobilization 69 The Solution: Decentralization through the Controlled Materials Plan 71 World War II as a Transformative Event 75 Aviation Matures: Boeing 81 Postscript: Scandals 85 Photo Group 1 87 Chapter Five: Overview: Postwar Prosperity and Social Revolution, 1945–1970s 95 The Cold War and Business 95 Economic Trends 97 The Place of Business in Society 100 Boomers, Social Movements, and the Government 102 Environmentalism 104 Chapter Six: Overview: The Empowerment of Women and Minorities in Business 107 Women 108 Women in the Workforce 111 Women in Top Management 112 African Americans 117 African Americans in Top Management 122 Hispanics 125 Hispanics in Top Management 129 Foreign]born CEOs of American Firms 133 Photo Group 2 135 Chapter Seven: Science and R&D: From TV to Biotechnology 145 R&D During the Cold War 145 David Sarnoff and RCA 146 Sarnoff and Television 152 Lessons from RCAs Mismanagement 158 The Perils of High]Tech Markets 160 Chemicals, Pharmaceuticals, and Biotechnology 162 Chapter Eight: Franchising and McDonalds 173 The Economic and Social Context of Franchising 174 The McDonald Brothers 178 Ray Kroc 180 Financial Wizardry at McDonalds 184 How McDonalds Worked 187 Internationalization 190 Marketing, Labor, Nutrition, and the Environment: The Positives and Negatives of Franchising 191 Past and Future 197 Chapter Nine: The IT Revolution and Silicon Valley: Relentless Change 199 Early Days 200 IBM 202 Silicon Valley and a New Business Culture 206 The Internet and the World Wide Web 209 Companies and Personalities: Amazon, eBay, and Google 211 Expansion of the Internet: Cloud Computing, the Sharing Economy, and the Internet of Things 223 Chapter Ten: Overview: Financialization of Capitalism, 1980s to 2000s 229 "Deindustrialization" 231 Neoliberalism and the Extension of the Economists Hour 233 Surge in Globalization 236 Negatives of Neoliberalism and Globalization 238 Financialization 240 Excessive Pay for Executives and Fund Managers 255 The Problem of Opacity 258 Chapter Eleven: Business and the Great Recession 261 The Mortgage Mess 263 The Government Tries to Catch Up to a Financial Industry Under Duress 266 Reforms 276 Failures of Government Catch]up 279 Photo Group 3 283 Epilogue 297 Bibliographical Essay 307 Acknowledgments 365 Index 367 Review In this third edition of Thomas C. McCraws expansive work, William R. Childs has taken on the challenge of extending its reach into the first years of the 21st Century. The volatile events and issues of these years have made the task a daunting one, but Childs has risen to the occasion. Seamlessly folding new information into old, he has addressed the financial crisis of 2008, the accelerated growth of income inequality, the contentious debates surrounding globalization and financialization, the evolving roles of women and minorities in business, and innumerable other subjects of equal urgency. - Mary A. Yeager, PhD, Professor at UCLA Long Description Did You Know? This book is available as a Wiley E-Text. The Wiley E-Text is a complete digital version of the text that makes time spent studying more efficient. Course materials can be accessed on a desktop, laptop, or mobile device so that learning can take place anytime, anywhere. A more affordable alternative to traditional print, the Wiley E-Text creates a flexible user experience: Access on-the-go Search across content Highlight and take notes Save money! The Wiley E-Text can be purchased in the following ways: Check with your bookstore for available e-textbook options Wiley E-Text: Powered by VitalSource Review Text In this third edition of Thomas C. McCraws expansive work, William R. Childs has taken on the challenge of extending its reach into the first years of the 21st Century. The volatile events and issues of these years have made the task a daunting one, but Childs has risen to the occasion. Seamlessly folding new information into old, he has addressed the financial crisis of 2008, the accelerated growth of income inequality, the contentious debates surrounding globalization and financialization, the evolving roles of women and minorities in business, and innumerable other subjects of equal urgency. - Mary A. Yeager, PhD, Professor at UCLA Review Quote In this third edition of Thomas C. McCraw s expansive work, William R. Childs has taken on the challenge of extending its reach into the first years of the 21st Century. The volatile events and issues of these years have made the task a daunting one, but Childs has risen to the occasion. Seamless folding new information into old, he has addressed the financial crisis of 2008, the accelerated growth of income inequality, the contentious debates surrounding globalization and financialization, the evolving roles of women and minorities in business, and innumerable other subjects of equal urgency. - Mary A. Yeager, PhD Details ISBN1119097290 Author Thomas K. McCraw Series The American History Series ISBN-10 1119097290 ISBN-13 9781119097297 Format Paperback Year 2018 Publication Date 2018-01-19 Edition 3rd Subtitle How It Worked DEWEY 338.973 Short Title American Business Since 1920 Language English UK Release Date 2018-01-19 AU Release Date 2018-01-26 NZ Release Date 2018-01-26 Pages 407 Publisher John Wiley and Sons Ltd Edition Description 3rd edition Imprint Wiley-Blackwell Place of Publication Hoboken Replaces 9780882952666 Audience Undergraduate US Release Date 2018-01-19 Country of Publication United Kingdom We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:133033691;

Price: 76.54 AUD

Location: Melbourne

End Time: 2025-01-22T03:51:08.000Z

Shipping Cost: 9.71 AUD