Description: Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design.A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data. Online resources include a selection of datasets to support specific chapters.
Price: 34.94 GBP
Location: Gloucester
End Time: 2024-12-30T23:35:25.000Z
Shipping Cost: 18.29 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 60 days
Return policy details:
EAN: 9780749477158
UPC: 9780749477158
ISBN: 9780749477158
MPN: N/A
Book Title: Advanced Customer Analytics: Targeting, Valuing, S
Item Length: 23.4 cm
Item Height: 234 mm
Item Width: 157 mm
Series: Marketing Science
Author: Mike Grigsby
Publication Name: Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques
Format: Paperback
Language: English
Publisher: Kogan Page LTD
Subject: Marketing
Publication Year: 2016
Type: Textbook
Item Weight: 418 g
Number of Pages: 264 Pages
