Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Absolute Essentials Of Digital MarketingISBN13:9780367859206ISBN10:0367859203Author:Charlesworth, Alan (Author)Description:This Short Form Textbook Provides Readers With A Comprehensive Yet Concise Overview Of The Fundamentals Of Digital Marketing The Author, A Well-Renowned Teacher And Writer On The Subject, Presents A Concise And Clear Structure That Works Step By Step Through Each Of The Core Aspects Of The Subject, Including Seo, Metrics And Analytics, Web Development, E-Commerce, Social Media And Digital Marketing Strategy Presented In Nine Chapters To Suit Delivery Periods At Both Undergraduate And Postgraduate Levels, This Book Can Be Used Either As A Core Text That Gives Tutors A Sound Platform On Which To Structure A Module On Digital Marketing Or As Supporting Text Where Digital Marketing Is An Element Of A Module With A Broader Scope, Such As Strategic Marketing Pedagogical Features Include An Essential Summary Paragraph At The Start Of Each Chapter, Focused References And Further Reading There Is Also Online Teaching And Learning Support For Both In-Class And Digital Delivery, Including Suggested Case Studies, Chapter Questions And Other Activities Binding:Hardcover, HardcoverPublisher:RoutledgePublication Date:2020-09-25Weight:0.45 lbsDimensions:Number of Pages:112Language:English
Price: 70.51 USD
Location: USA
End Time: 2024-11-04T13:59:04.000Z
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Item Length: 8.5in
Item Width: 5.4in
Author: Alan Charlesworth
Publication Name: Absolute Essentials of Digital Marketing
Format: Hardcover
Language: English
Publisher: Routledge
Publication Year: 2020
Series: Absolute Essentials of Business and Economics Ser.
Type: Textbook
Item Weight: 13.5 Oz
Number of Pages: 102 Pages