A Manager's Guide To Pr Projects: A Practical Approach

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:A Manager's Guide To Pr Projects: A Practical ApproachISBN13:9781138099937ISBN10:1138099937Author:Parsons, Patricia (Author)Description:A Manager's Guide To Pr Projects, Second Edition Picks Up Where Classic Public Relations Textbooks Leave Off It Provides Hands-On Guidance In Planning The Preliminary Research For A Public Relations Project And Creating A Plan To Achieve Specific Goals, Guiding The Reader Through Managing The Project's Implementation It Contains Worksheets That Can Be Used For A Visual Representation Of The Planning Process For Both Student Edification And Presentation To Clients The Book Is Designed As A User-Friendly Guide To Take The Reader Through The Four-Step Public Relations Planning Process From A Number Of Vantage Points Intended As A Learning Tool For Use In Both The Class And Beyond, This Book's Approaches Are Based On Real Experiences In The Management Of Communications Projects Designed To Meet Organizational Goals Through Achieving Public Relations Objectives This Fully Revised Second Edition Offers Pr Students And Practitioners New Material That Includes The Following: The Impact Of Social Media On Each Phase Of The Planning Process Digital Approaches To Strategic And Summative Research, Message Dissemination And Public Engagement Strategies To Enhance Accountability Ethics Considerations In The Planning Process Updated Print And Web-Based Resources For Pr Managers Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2017-11-01Weight:0.65 lbsDimensions:Number of Pages:118Language:English

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Location: USA

End Time: 2025-01-22T01:42:10.000Z

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