2 books -YouTube And Video Marketing An Hour A Day 2nd Edition SEO Made Easy

Description: Here are 2 great marketing books: SEO Made Easy and Youtube and Video Marketing an hour a day! SEO Made Easy Product InformationHow do people find you? They search. Simple, right? So, why does Search Engine Optimisation seem so complicated? Search engines and consultants love it that way. If you don't understand SEO, you'll pay big bucks for a job you could easily do yourself...if you read SEO Made Easy! Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here! Build online trust, the #1 currency of search success Supercharge your results with all five key ingredients of Google optimisation Reel in links with 17 up-to-the-minute, link-building strategies Use the Nuclear Football: today's #1 technique for attracting targeted traffic Track traffic, engagement, conversions, and the effectiveness of each site element Escape dangerous new myths of Google optimisation and avoid disastrous "black hat" SEO techniques Systematically convert strong SEO results into real paying customers Prepare for the revolution in social search that's barreling toward you Use keyword tools to uncover underserved, high-profit business niches Leverage your content investments to forge powerful new relationships and partnershipsProduct IdentifiersPublisherPearson EducationISBN-100789751232ISBN-139780789751232eBay Product ID (ePID)164700057Product Key FeaturesFormatTrade PaperbackLanguageEnglishPublication Year2013Number of Pages256 PagesDimensionsItem Length9in.Item Height0.7in.Item Width6in.Item Weight11.9 OzAdditional Product FeaturesLc Classification NumberHf5415.1265AuthorEvan Bailyn, Bradley BailynTable of ContentIntroduction Chapter 1 Trust: The Currency of Google Chapter 2 The Five Ingredients of Google Optimization Chapter 3 How to Reel In Links Chapter 4 Using Time to Gain Trust Chapter 5 The Nuclear Football Chapter 6 Tracking Your Progress with Google Analytics and Other Helpful Tools Chapter 7 Google Optimization Myths Chapter 8 White Hat Versus Black Hat SEO Chapter 9 Optimizing for Yahoo! and Bing Chapter 10 Converting Your SEO Results into Paying Customers Chapter 11 Social Search: The Intersection of Social Media and SEO Chapter 12 Using SEO to Build a Business IndexCopyright Date2014Target AudienceTradeTopicE-Commerce / Internet Marketing, Web / Search EnginesDewey Decimal658.872Dewey Edition23IllustratedYesGenreComputers, Business & Economics Youtube and Video Marketing: Product InformationFully updated with new information, including the latest changes to YouTube If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition .Product IdentifiersPublisherWiley & Sons, Incorporated, JohnISBN-10047094501xISBN-139780470945018eBay Product ID (ePID)3038269097Product Key FeaturesFormatTrade PaperbackLanguageEnglishPublication Year2011Number of Pages504 PagesDimensionsItem Length9.3in.Item Height1.1in.Item Width7.4in.Item Weight30.1 OzAdditional Product FeaturesLc Classification NumberHf5415.1265.J37 2011Edition Number2AuthorGreg JarboeTable of ContentForeword xv Introduction xvii Chapter 1 A Short History of YouTube 1 Life before YouTube 2 2005?2006: Early Days 3 2007?2008: Middle Years 10 2009?2010: Coming of Age 20 Chapter 2 Map Out Your Video Marketing Strategy 27 Four P s vs. Five W s and an H 28 What Types of Video Content Do They Watch? 42 Where and When Do They Discover New Videos? 47 When and Where Do They Share New Videos? 49 Why Don?t More New Videos Go Viral? 52 How Do YouTube and Video Marketing Work? 57 Chapter 3 Month 1: Make Videos Worth Watching 63 Happy Tree #3,079 64 Week 1: Get Ready to Shoot 65 Week 2: Learn Video Production Basics 74 Week 3: Get Advanced Video Production Tips 83 Week 4: Evaluate Video Advertising Options 91 Chapter 4 Month 2: Create Content Worth Sharing 103 Learn the Lesson of "The Last Lecture" 104 Week 1: Watch YouTube Award Winners 107 Week 2: Explore Popular YouTube Videos 117 Week 3: Examine Contagious Viral Ads 133 Week 4: Observe Top Viral Videos 147 Chapter 5 Month 3: Customize Your YouTube Channel 163 Center vs. Circumference 164 Week 1: Set Up a YouTube Channel 165 Week 2: Become a YouTube Partner 174 Week 3: Create a YouTube Brand Channel 184 Week 4: Stream Live Content on YouTube 196 Chapter 6 Month 4: Explore YouTube Alternatives 203 The Northwest Passage 204 Week 1: Explore Other Video Sites 205 Week 2: Survey Video Hosting Services 213 Week 3: Look at Online Video Platforms 222 Week 4: Investigate Video Ad Networks 232 Chapter 7 Month 5: Optimize Video for YouTube 239 What Is Video Optimization? 240 Week 1: Research Keywords . 241 Week 2: Optimize Video Watch Pages 249 Week 3: Optimize Your Brand Channel 258 Week 4: Optimize Video for the Web 267 Chapter 8 Month 6: Engage the YouTube Community 277 Paul Revere's Ride 278 Week 1: Become a Member of the YouTube Community 281 Week 2: Learn the Secrets of YouTube Success 292 Week 3: Build Buzz Beyond YouTube 301 Week 4: Watch Online Video Case Studies 310 Chapter 9 Month 7: Trust but Verify YouTube Insight325 The Map Room 326 Week 1: Trust YouTube Insight 328 Week 2: Verify with TubeMogul 338 Week 3: Verify with Google Analytics 348 Week 4: Master Web Analytics 2.0 357 Chapter 10 Study YouTube Success Stories 367 The Story behind the Story 368 Deliver 700 Percent Increase in Sales: Will It Blend? 369 Win the Presidency of the United States: Barack Obama 378 Increase Sales of DVDs 23,000 Percent: Monty Python 393 Generate $2.1 million in Sales: PiperSport Launch 399 Chapter 11 A Quick Look at the Future 409 "It's Never the Same! It's Always Bizarre!" 410 Look at What Has Changed in the Past Year 411 Stay on Top of the Latest Trends 424 Play by the New Rules of YouTube Marketing . 435 "Hit 'em Where They Ain't" 452 Index 457Copyright Date2012Target AudienceTradeTopicE-Commerce / Internet Marketing, Web / User-Generated ContentDewey Decimal658.8/72Dewey Edition22IllustratedYesGenreComputers, Business & Economics

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