Description: 1948 LITTLE LULU CARTOON COMIC MARJORIE HENDERSON BUELL KLEENEX TISSUE AD 33665 DATE OF THIS ** ORIGINAL ** ITEM: 1948THIS ITEM IS A ONE-PAGE PRINT FROM AN ORIGINAL PERIODICAL. THERE IS ONE PHOTO, SO PLEASE LOOK OVER CAREFULLY FOR SIZE AND CONDITION! NOTE: SOME PHOTOS MAY HAVE A BLACK BOX COVERING UP THE NAME OF THE PERIODICAL - IT IS ONLY LAYING ON TOP OF THE ITEM - NOT PERMANENT. ILLUSTRATOR / ARTIST: Marjorie Henderson Buell (née Marjorie Lyman Henderson, December 11, 1904 – May 30, 1993) was an American cartoonist who worked under the pen name Marge. She was best known as the creator of Little Lulu. Marjorie Lyman Henderson was born in 1904 in Philadelphia to Horace Lyman Henderson and Bertha Brown Henderson. She and her two sisters grew up on a farm outside Malvern. The three sisters drew comics for birthday cards and family events while they were growing up. At the age of 8 she began selling her work to friends. She attended and then graduated from Villa Maria Academy High School in 1921. At 16, she sold her first cartoon to the Public Ledger. Her work appeared in humor magazines and other periodicals, including Collier's, Judge, Life. She also created illustrations for Country Gentleman and Ladies' Home Journal. By the late 1920s, she worked under the name "Marge" and had a syndicated comic strip, The Boy Friend, her first syndicated comic strip, which ran from 1925 through 1926. This and another strip of hers, Dashing Dot, both featuring female leads. Marge was friends with Oz author Ruth Plumly Thompson and illustrated her fantasy novel King Kojo (1933). In 1934, The Saturday Evening Post requested Buell to create a strip to replace Carl Anderson's Henry. Buell created a little girl character in place of Henry's little boy as she believed "a girl could get away with more fresh stunts that in a boy would seem boorish". The first single-panel installment ran in the Post on February 23, 1935; in it, Lulu appears as a flower girl at a wedding and strews the aisle with banana peels. The single-panel strip continued in the Post until the December 30, 1944, issue, and continued from then as a regular comic strip. Buell retained the rights, unusual for the time. Buell marketed Little Lulu widely throughout the 1940s. Buell herself ceased drawing the strip in 1947, and in 1950 Little Lulu became a daily syndicated by Chicago Tribune–New York News Syndicate and ran until 1969. After she stopped drawing the strip, Buell herself only drew Lulu for the lucrative Kleenex advertisements. Paramount Pictures approached Buell in 1943 with a proposal to develop a series of animated shorts. She traveled to New York to meet with Paramount executives and tour the animation facilities, and there was introduced to William C. Erskine, who became her business representative. Thereafter, Little Lulu was widely merchandised, and was the first mascot for Kleenex tissues; from 1952 to 1965 the character appeared in an elaborate animated billboard in Times Square in New York City designed by Artkraft Strauss. The character appeared in comic books, animated cartoons, greeting cards and more. Little Lulu comic books, popular internationally, were translated into Arabic, Dutch, Finnish, French, Japanese, Norwegian, Portuguese, Spanish, Swedish and Greek. Buell stopped drawing Little Lulu in 1947, and the work was continued by others, while she kept creative control. Sketching and writing of the Little Lulu comic book series was taken on by John Stanley, who later drew Nancy and Sluggo. Buell sold her Little Lulu rights to Western Publishing when she retired in 1971. OTHER INFO OF CONCERN FOR THIS LISTING - SPECIAL CHARACTERISTICS AND DESCRIPTIVE WORDS: Little Lulu is a comic strip created in 1935 by American author Marjorie Henderson Buell. The character, Lulu Moppet, debuted in The Saturday Evening Post on February 23, 1935, in a single panel, appearing as a flower girl at a wedding and mischievously strewing the aisle with banana peels. Little Lulu replaced Carl Anderson's Henry, which had been picked up for distribution by King Features Syndicate. The Little Lulu panel continued to run weekly in The Saturday Evening Post until December 30, 1944. A later variation of the character is Little Audrey from Harveytoons. Little Lulu was created as a result of Anderson's success. Schlesinger Library curator Kathryn Allamong Jacob wrote: Lulu was born in 1935, when The Saturday Evening Post asked Buell to create a successor to the magazine’s Henry, Carl Anderson’s stout, mute little boy, who was moving on to national syndication. The result was Little Lulu, the resourceful, equally silent (at first) little girl whose loopy curls were reminiscent of the artist’s own as a girl. Buell explained to a reporter, "I wanted a girl because a girl could get away with more fresh stunts that in a small boy would seem boorish". Marjorie Henderson Buell (1904–1993), whose work appeared under the pen name "Marge", had created two comic strips in the 1920s: The Boy Friend and Dashing Dot, both with female leads. She first had Little Lulu published as a single-panel cartoon in The Saturday Evening Post on February 23, 1935. The single-panel strip continued in the Post until the December 30, 1944 issue, and continued from then as a regular comic strip. Buell herself ceased drawing the comic strip in 1947. In 1950, Little Lulu became a daily syndicated series by Chicago Tribune–New York News Syndicate, and ran until 1969. Comic-book stories of the character scripted by John Stanley appeared in ten issues of Dell's Four Color before a Marge's Little Lulu series appeared in 1948 with scripts and layouts by Stanley and finished art by Irving Tripp and others.[5] Stanley greatly expanded the cast of characters and changed the name of Lulu's portly pal from "Joe" to "Tubby", a character that was popular enough himself to warrant a Marge's Tubby series that ran from 1952 to 1961. Little Lulu was widely merchandised, Writer/artist John Stanley's work on the Little Lulu comic book is highly regarded. He did the initial Lulu comics, later working with artists Irving Tripp and Charles Hedinger (Tripp inking Hedinger before eventually assuming both duties), writing and laying out the stories. He continued working on the comic until around 1959. Stanley is responsible for the many additional characters in the stories. After Stanley, other writers produced the Lulu stories for Gold Key Comics, including Arnold Drake. The comics were translated into French, Spanish, Japanese, Arabic, Portuguese, and other languages. After Buell's retirement in 1972 she signed the rights to Western Publishing. Marge's was dropped from the title, and the series continued until 1984. ADVERT SIZE: SEE RULER SIDES IN PHOTO FOR DIMENSIONS ( ALL DIMENSIONS IN INCHES) **For multiple purchases please ASK FOR + wait for our combined invoice. Shipping discount are ONLY available with this method. Thank You. At BRANCHWATER BOOKS we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world. Our AD's and COVER'S are ORIGINAL and 100% guaranteed --- (we code all our items to insure authenticity) ---- we stand behind this. As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend the wonderful historic graphics of the past. 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