1940's William Moorcroft Clematis Covered Bowl

Description: 1940's William Moorcroft Clematis Covered Bowl. An earlier example of the
original William Moorcroft design from the 30's or 40's with no cracks, chips,
or restorations, a little crazing as expected from an 80 year old piece of
earthenware. 6.5" wide x 3.5" tall.

History of Moorcroft Pottery
Compared to many other Stoke Pottery brands, Moorcroft started quite late,
created by William Moorcroft in 1897. Now, however, it’s a worldwide brand and
has been growing in quality and prestige ever since its inception.

In 1928, Moorcroft was appointed ‘Potters to H.M. The Queen’, cementing the
quality and demand of the brand.

After William died in 1945, his son Walter Moorcroft took over the
responsibilities his father had held and became the sole Moorcroft designer.
Walter introduced many of the exotic flowers that are seen and loved in the
designs today. Walter retired from this role in 1986, and Moorcroft have since
seen a steady increase in designers and have even developed the Design Studio, a
place which now hosts five world-class ceramic designers.

From its early conception, Moorcroft pottery was in high demand from prestigious
department stores such as Harrods, Liberty of London, and even Tiffany & Co.
This demand cemented the pottery brand as one of artistic quality and a solid
investment, which we can still see to be true to this day.

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