151 Quick Ideas for Advertising on a Shoestring by Jean Joachim (English) Paperb

Description: 151 Quick Ideas for Advertising on a Shoestring by Jean Joachim Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Effective advertising can crush your competition and make your company soar. But for most small businesses, understanding advertising is like learning Chinese - difficult at best. Most entrepreneurs dont know what makes a good headline, how to buy printing or what media to use. And for businesses with limited budgets, advertising "specialists" cost too much. So who can you turn to for help? Try 151 QUICK IDEAS FOR ADVERTISING ON A SHOESTRING. This invaluable book will give your advertising the lift it needs, at a lower cost. Inside you will learn how to find good customers inexpensively and use superior relationship marketing to keep them buying your products. Youll get ideas in all aspects of advertising, from databases and direct mail to Internet and e-mail. See where you can cut corners, and how to get cheap and even free advertising. Put forth in plain language, these ideas are simple to understand and easy to apply. Just one of these tried and tested tips could save your business thousands and thousands of dollars! Ideas such as: *Use testimonials in ads. They are credible advocates for your product or service. *Put a preprinted insert in the newspaper.Its cost efficient and can be used for other marketing. *Try national cable TV. It is cheaper than local broadcast. *Run insert cards with magazine ads. They can increase response four to six times. *Trade your products or services with radio stations for air time, instead of buying it. Author Biography Jean Joachim has spent over 25 years working in advertising and direct marketing for large, well-known firms such as Ogilvy & Mather and McCann. She owned and operated her own advertising agency and direct marketing company. In her various positions, Joachim had to negotiate the lowest rates, select the right media to use, and write sizzling copy that got response. Currently an adjunct professor at The Laboratory Institute of Merchandising, she teaches direct marketing to college students about to enter the business world. Joachim lives in New York City with her husband and two children. Details ISBN 156414982X ISBN-13 9781564149824 Title 151 Quick Ideas for Advertising on a Shoestring Author Jean Joachim Format Paperback Year 2008 Pages 192 Publisher Red Wheel/Weiser GE_Item_ID:136548535; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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